Vale! ULB releases genre-blurring single Devórame

Vale! ULB has released “Devórame,” a Latin crossover track built on Brazilian funk, Cuban percussion and New Orleans bounce. The single arrives as the multicultural collective extends a run of chart success across Europe, the Americas and other global markets.

Why it matters: - Vale! ULB is pushing Latin music into a wider crossover lane with a single built to work across pop, dance and global streaming audiences. - The release adds to the group’s existing international momentum and could strengthen its profile beyond Latin markets. - The band’s mix of Grammy-level talent and genre fusion gives the project extra reach in a crowded global Latin field.

What happened: - Vale! ULB released the single “Devórame,” a high-energy track centered on freedom, sensuality and dancefloor momentum. - The collective is fronted by vocalist Val, the daughter of Latin Grammy-winning producer and musician Dante Vargas. - The lineup includes three-time Grammy-winning producer Deezle, Grammy-winning trumpeter Emiliano, Cuban percussionist Anier and guitarist Friki, the son of a founder of the Buena Vista Social Club. - The group blends Latin pop, Cuban rhythms, hip-hop soul and New Orleans bounce into what it calls its “Cabana Bounce” sound.

The details: - “Devórame” means “devour me.” - Val said the song is meant to express freedom, sensuality and “an atmosphere to feel wanted and desired.” - Deezle created the track’s Brazilian funk-inspired beat. - Val wrote the vocal melodies and lyrics. - Anier added live percussion that sharpened the song’s rhythm. - Grammy Award-winning Latin producer Mr. Sonic helped shape the final production into a fusion of Latin pop, Brazilian funk, hip-hop and New Orleans bounce. - Vale! ULB has previously hit No. 6 on the Independent Airplay Chart. - The group has also reached the Top 10 on the UK Music Week Commercial Pop and Upfront charts. - Earlier releases debuted at No. 1 on Amazon Music’s Movers & Shakers chart and International New Releases chart. - The collective has charted on iTunes in Spain, Portugal, Germany, Italy, France, Sweden, the Netherlands and New Zealand. - Vale! ULB has also appeared on global Deezer and international airplay charts. - The band says its music is meant to soundtrack beach days, late nights and everyday moments like driving, dancing and cleaning.

Between the lines: - The release shows a deliberate effort to make Latin music feel less boxed in by genre and geography. - The collaboration-heavy production suggests Vale! ULB is leaning on star power and live instrumentation to stand out in global pop. - The band’s “Anywhere is a fiesta” positioning is designed to make the project feel lifestyle-driven, not just song-driven.

What's next: - Vale! ULB is likely to keep leaning into its genre-blending formula as it targets broader international airplay and streaming reach. - The new single sets up more visibility for the collective as it continues building a crossover audience. - The group is positioning itself for more releases that extend the “Cabana Bounce” identity.